Research

Mint.com:
-HTTPS: A secure site is a good way to get people to trust you automatically.
-Side Nav would be perfect for module nav
-We like how all of the content is scrollable and all given to you at once. It is consolidated, yet still has bitable chunks of information broken up by the images. Our activities could replace the images.
-Community is key! It gives the site a free way for dynamic content. Update with links to other blogs and articles on money. This keeps the site current, without changing the main content. Our audience is SO used to having super current information, that when we read old information, we automatically doubt it.
-Subtle use of color palette
-Typefaces are beautiful. (Helvetica Neue Light, Bold, Georgia) Even those are reliable. No free fonts.
-Log in / Sign Up on each page: you know it's their when you need it, not in your face, easy to use.
-Footer Nav

Youngmoney.com
-you know it's current and that makes you feel secure.
-because of the current content it has a different attitude - automatically becomes reliable

Cash Course (Sample Site)
-minimizing aspect of sample site's content is nice, yet would be better to have it consolidated
-looks like church website.

Billshrink
-container looks good
-looks clean
-HTTPS
-nice way to do exercises visually
-good way to formulate the exercises, in a personal way instead of a regurgitation. Find out that the students read the content based on how they apply it to their own finances, rather than just answering quesitons.

Smartypig
-icons at the bottoms are nice - especially the lock
-info at the bottom is really important about the security of the site and account

Mindbloom.com 
-interesting way to keep people coming back, engage them more with the content
-cool way to set goals
-think about it in a completely different and innovative way