Question Summaries //

Finding visual solutions that do not involve the use of Flash will be helpful. Flash is a temperamental format that presents of number of issues. Load time is the biggest factor. Your target audience has an increasingly short attention span on the web.

Content is dynamic; most content that exists on the web today is altered and curated by users. It is a sharing experience.

Your target audience is the most internet savvy audience you could address. They recognize bad navigation quickly. They are accustomed to simple and streamlined structures and visuals.

Audio serves no purpose. Sure, it’s “cute” but is it necessary? Does it serve the audience?

The logo is outdated and kitsch.

Target Audience //

Focusing on a freshmen audience is problematic. This audience has limited expenses. The content in the modules is more applicable for juniors and seniors in college. Autonomy is impending for this demographic. The reality of student loans and credit card debt is much more tangible. This demographic needs to be financially independent. This demographic needs to understand money and their investments.