Analyze:
-What's wrong with the site as it is?
-Why is it wrong?
-What is outdated?
-Who is our Audience?
Research:
-Examples of sites doing it better.
-Why is their's better?
-What aspects are trendy/non-sustainable?
-Dave Ramsey's college student program
-Research Audience: needs, likes, reasons for coming to site,
opinions about money, etc.
Forward Strategy:
-Goal: Overall aesthetic and overall usability.
-Goal: Sustainability.
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