Define and Goal

D/UX definition:  Design refers to the aesthetics and the organization and presentation of content to the user; user experience refers to how the audience interacts with the site.

Goal:  Our goal is to achieve design and usability that is appropriate to both content and audience and provides a seamless experience for the user.

O-Rig

CONFUSION

Content for paper

What We Like

• Color Palette

The first thing we noticed that we were really drawn to was the subtle color palette. We liked the muted greens, dark greys, and light neutrals. It works well for your subject.

• Roll Over Flourish

On the top navigation bar, there is a subtle roll over effect that is really nice, and really uses that muted green color palette to its advantage. It is not distracting, yet lets the user know exactly what the navigation is doing. 

Critique

Home-Page:

• Logo

The logo’s appearance does not fit the site particularly well. The colors are very different than the rest of the site, and the “.org” at the end should be reconsidered. The stroke around the logo is too thick, which makes it distracting. We also find it a bit outdated and kitsch. 

It also looks very similar in color and style to VH1’s “I Love Money” reality TV show, which is probably not a show that we want to connect the site with in people’s minds. 

Critique Con’t

• Text and Typefaces

There seem to be about six different typefaces. These could be reigned in to two or three choices. This would help keep the site consistent and streamlined. 

Also, the text in the middle of the homepage seems to be floating, and therefore doesn’t make much sense. If it is going to be there, it needs to command some presence on the page, and look as if it is meant to be there and that it belongs. 

• Flash Animation

The Flash animation is generally distracting. It frustrates the user when the speech bubbles pop up, and especially because it covers up text that they may have started to read. Also, the animation automatically has sound, which is annoying for the user when they are not expecting it. The user could be in class or in a quiet area when the sound goes off. What is the point of the audio? How does it serve the user and audience?

Also, the flash is programmed in the site so that if the user blocks flash, it actually blocks the entire page. The only thing that is then visible is the footer. Firefox has an issue with this. If flash is going to be used, it should be able to be blocked without interfering with the rest of the page. Flash can be replaced by certain scripts, which can achieve subtler graphics and a more desirable message. 

• Get Started Now Button

The “Get Started Now” button does not look clickable; it looks more like a banner. Also, once the user does realize that it is a button, they are not sure where it is going to take them in the site. It should be labeled with something that is clearer to the user. 

Critique Con’t

Main Site Content:

• Navigation

The hierarchy of the information as the site stands does not match with the importance that you have given it. The point is to get the user to the modules, yet the user seems to have a hard time navigating to them. I remember the first time being on the site, I thought the module information was the information that was in the top navigation bar. 

• Module Accessibility

The “Learn to Love” links are too ambiguous. Where are we being directed? 

Also, since they are on each page, it is confusing that they go to the same place. Users expect those to go to a different place on the site, and may think that the modules are broken up in each of those categories at the top. 

It seems difficult for the user to access the modules. They need to be accessible from the very 

beginning — within one click. 

• LYM Acronym

The LYM acronym is used inconsistently throughout the site, and it really isn’t working. Stick with the full name, and allow the users to shorten it as it comes naturally to them.

Modules:

• Layout of the Information

As stated earlier, the modules are far too deep in the site, making it difficult for the user to get to the information. On top of that, there is then no typographic hierarchy within them, which makes it more confusing. 

Critique Con’t

• Navigation Within Module

It is difficult to navigate the modules. It is confusing and counterintuitive. We can’t navigate easily between them, they aren’t streamlined, and we aren’t sure exactly what we need to complete as part of the assigned course. 

• Videos

The Videos are dated and take forever to load. 

• Profiles

Since users are generally unaware that their information is being shared with the public, this option should be default to off. In reality, what purpose does this feature serve? All unneccesary features should be eliminated. 

Audience

• Current Audience

Currently, the site is marketed towards teachers to present to their students (Marketing for teachers, Website and content for students). Currently it is used as a freshman studies or in other freshman classes. Often these students are still supported by their parents. Even if they aren't, they are living in a dorm (as required by the university), have a meal plan (as required by UT), and walk to class. They have limited expenses. They don't need to worry about money, as they are in their own little freshman bubble. They might have student loans, but those are paying for everything essential (Tuition, Rent, Food) and they don't have to worry about paying them back until after college.

• Older Audience

If this was presented to college seniors, or even juniors, they would take it much more seriously, as they see the impending independence. They know they are about to have to pay for everything, maybe pay back college loans, and support themselves.

• College-aged Audience Characteristcs

Regardless of the age of the student, as a generation we are used to short chunks of information and very interactive material. We are used to videos (I have literally never even seen a series of stills as a video until this website). YouTube makes videos accessible to everyone. Anyone can make one. It is no longer an expensive or limited media. We want streamlined and condensed information. Our generation is so used to technology that we want information instantly, we have no patience, and we use Google to find any information we may need. We rely more on our parents versus generations of the past. The baby boomer generation tried to give our generation everything that they didn't have, and it has made us more reliant on them. Not to mention, the lack of jobs available is causing young adults to return to their parents after they finish college. We have an interesting generation, that will come up with some amazing inventions and innovations, because we were told over and over again as children that we can do whatever we want. Generally, we think big, we expect a lot, and we think more than we act.

• Audience Views on Money

In regards to money, we, as an audience, NEED to be more financially independent and to avoid debt. We need to pay for college. We need to understand money and especially investing. We WANT to be able to live affluently, in order to keep up with the newest technology. We are used to having the newest gadget about every two years. We LIKE financial security, and the idea of being rich and buying anything we want.

• Why Does this Audience Come to the Site?

Currently, our audience comes to the site because they are assigned. As the site currently stands, the audience won't come back to learn the information, even though they might understand that they need to further grasp it. They don't trust it, and they don't see it as current. They complete the modules because it is required for a grade. They have no other motivation to come to the site or return. The site needs to look trustworthy to the student as well as the professor (or else they won't assign it!).

Insight from Other Websites

•  Secure Sites

The first thing we noticed is that many sites that have to do with money are secure sites (HTTPS). Even if you wouldn’t be taking personal information in regards to the user’s bank account info, it still would automatically make the user feel safe right off the bat if the site was secure.

Insight from Other Websites Con’t

•  Simple and Streamlined

Generally we liked streamlined information and interface and aesthetics. We liked it best when information was direct and to the point, and the design mimicked this approach. We want consolidation, and not to have to read through, participate in, or simply experience in a visual way, a bunch of unnecessary fluff.  This applies to streamlined log in/sign up pages as well. Simple is good. 

Examples from Other Websites

•  Mint (https://www.mint.com)

The side navigation is beautiful and very easy to use. This would be a good solution for how to navigate through the modules. We also like how all of the content is scrollable, and it is all given to you at once. It is consolidated, yet it is still in bitable chunks of information, broken up by the images. 

They also have a subtle use of color palette and use beautiful typefaces (Helvetica Neue Light, Bold, and Georgia). Very reliable fonts. 

•  Billshrink (https://www.billshrink.com)

Although we don’t necessarily like the bright green color palette, we do appriciate Billshrink’s nice clean three column layout. 

Examples from Other Websites Con’t

•  Smartypig (www.smartypig.com/)

Smartypig is an example of a site that deals with money and still gave the site a “cutesy” twist. Although we aren’t suggesting that you design your site for sorority girls, the site does do a good job of keeping their aesthetic throughout the site, as exemplified by these icons towards the bottom of the page.

•  Mind Bloom (www.mindbloom.com/)

This is a really great example of visualizing information, which the site does in a very different and innovative way.  

• Be Simple.

Eliminate the information under the top navigation bar (Why Budget?, Pay Off Debt, Step by Step, Money Tips, and Cha-Ching.). Since this information is unimportant, it only confuses the user. Also eliminate multiple links to one thing (i.e. “Learn to Love” links). Keep everything as simple and streamlined as possible for the a very user friendly experience. 

• Module Navigation 

Since modules seem to be the most important aspect of the website, have all modules organized by a universal navigation bar which users can jump ahead at their own pace. This should be on the home page to allow quick access. The student should also be able to scroll down through the entire module, giving them a quick idea of how much they have left to go. 

• Secondary Navigation

A smaller, less important navigation can be at the top of the page, similar to Mint.com’s navigation. That could include an About section, the FAQ, and Glossary. 

• Videos

Videos really don’t have to be expensive, but need to be updated from what they are currently. In order to save on loading time, host the videos with YouTube or Vimeo to be streamed more efficiently. 

• Typefaces

Be aware of typeface choices.  Try to keep to three or less. Comic Sans is never an acceptable choice when dealing with an audience older than 8 years old. Stick with more classic choices such as Arial, Helvetica, or Georgia for reading text, and more appropriate typefaces for display text.

• Revisit Audience

Audience may or may not be as young as originally thought.  Consider directing content to juniors and seniors since they are more likely needing this help.

• Eliminate Flash

Finding visual solutions that do not involve the use of Flash will be helpful. Flash is a temperamental format that presents of number of issues, including a long load time. Your target audience has an increasingly short attention span on the web.

Closing Thoughts

Focusing on a freshmen audience is problematic. This audience has limited expenses. The content in the modules is more applicable for juniors and seniors in college. Autonomy is impending for this demographic. The reality of student loans and credit card debt is much more tangible. This demographic needs to be financially independent. This demographic needs to understand money and their investments.

Revised Site Map

POA.2

1. Illustrate imagery. (circles, arrows, simple text)

2. Visualize the flow of the site as is. (VUE)

3. Visualize the flow of the site as we see it. (VUE)

4. Categorize sample websites from most informative to most visualize(forms an experience)

5. Figure out what needs statistics(let's limit ourselves here not to sound like assholes and easier)

6. Every example and critique must explicitly refer to D/UX.  (not to overlap and cover too much info)

*form a list of tech issues 

This is a decent list but more can always be added.  But if we complete four of five of these, we'll be doing good.

Paper V2

LYM Papers v2

We have some more work to do, but this should help. Specifically, we need to edit and go more in depth in the moving forward. I put the questions/summaries either at the end under closing thoughts, or throughout the document wherever they applied. I think we all were kinda on different pages on what those questions/summaries were, so i thought this would be a good way to address it. Sorry about the blank page, blame Kelton.

Practice Run Notes

First Thing: Define D+UX. Explain.

Spectrum: Info -> Experiencing
Best Practices: Statistics. - Neilsson (Nellsson?)
Explain only our field. (No content stuff.)
Marry ideas with images. (Screen shots. Diagrams.)
List Tech Fixes and send to Sarah.
Combine D+UX.
Site Map. (Compare with their current site map with our improved site map. Show where users get lost in their current.)
Acknowledge Moodle/Past Limitations and continue to critique.
Statistics in print, not in presentation.
Screenshot email problem.
Stats on attention span of audience.
"Remove" bad naviagtion.
"Questions"
Ideas with new logo ideas.
Example Websites. (Contain only to D+UX. no content related. Visualizing Info.)
Jr.s & Sr.s: Good ending point.

Question Summaries //

Finding visual solutions that do not involve the use of Flash will be helpful. Flash is a temperamental format that presents of number of issues. Load time is the biggest factor. Your target audience has an increasingly short attention span on the web.

Content is dynamic; most content that exists on the web today is altered and curated by users. It is a sharing experience.

Your target audience is the most internet savvy audience you could address. They recognize bad navigation quickly. They are accustomed to simple and streamlined structures and visuals.

Audio serves no purpose. Sure, it’s “cute” but is it necessary? Does it serve the audience?

The logo is outdated and kitsch.

Target Audience //

Focusing on a freshmen audience is problematic. This audience has limited expenses. The content in the modules is more applicable for juniors and seniors in college. Autonomy is impending for this demographic. The reality of student loans and credit card debt is much more tangible. This demographic needs to be financially independent. This demographic needs to understand money and their investments.

Analysis (Consolidated)

Home-Page
• The logo's appearance doesn't fit the site particularly well. The colors are very different, the ".org" addition should be reconsidered, and the stroke is too thick.
• There seem to be six different typefaces. These could be reigned in to 2 or 3, and made more streamline.
• The flash speech-bubble popups are distracting, and the fact that they link to pages which are already referenced in the navigation is redundant.
• If there's going to be flash, it should be able to be blocked without blocking the homepage - firefox has an issue with this. Also, flash can be replaced by certain scripts which can achieve subtler graphics and more desirable messages.
• The floating text doesn't make much sense, but if it's going to be there, it needs to command some presence on the page.
• The "Get Started Now" button doesn't seem clickable (more like a banner), and we're not sure where it even takes us. It should say "Sign Up."
• The Favicon is the moodle logo

Content
• Re-prioritize the navigation. If the modules are the most important, they should be accessible in the nav.
• The "Love Your Money" links are too ambiguous. Where are we being directed?
• The modules should be accessible from the very beginning - within one click.
• The "LYM" acronym isn't working - stick with "Love Your Money" and allow the users to abbreviate naturally.

Modules
• The user system kicks you out when returning to the homepage, and assigns you an alternate password when you sign up.
• The modules are far too deep in the site, and there is no typographic hierarchy within them, which makes it more confusing.
• The module navigation is confusing and counterintuitive - we can't navigate easily between them, they're not streamlined, and we aren't sure what we need to complete.
• Statistics aren't current, or consistent. The sources need to be trustworthy, they all need to be recent statistics, and please don't make it in comic sans.
• The Videos are dated and take forever to load. Simplification needed.
• As far as profiles are concerned, don't show email addresses, or past/present users - this should be private. Eliminate unnecessary features.

What we like
• color palette, module activities, and that Love your Money is active on Facebook

Question(s) for Sarah

How explicit should we be with the details that we include the final presentation?
(i.e. type choices, point size, etc)

Forward Progress_Dry

-Be Simple.

-Since modules seem to be the most important aspect of the website, have all modules organized by a universal navigation bar which users can jump ahead at their own pace.

-Include a LYM FAQ.

-Top navigation is pointless.

-Streamline content.  Multiple pages should not all link to the exact same page.  Scrollable?  Streamline content without losing any of it, make more unifying.

-Not having dynamic content, students and other users should be able contribute to the website whether that includes testimonials or forums where people can communicate and interact with others that are sharing similar problems and solving similar solutions.

-Link to blogs and various online articles that can compliment the static content but still making for a more dynamic experience.

-Each module could be Facebook or G+ "likable".

Videos should be improved upon or eliminated.

-To save on loading time, host (hopeful) videos with Youtube to be streamed more efficiently.

-Be aware of typeface choices.  Try to keep to three or less.

-Audience may or may not be as young as originally thought.  Consider directing content to Jrs and Srs since they are more likely needing this help.

research part of paper:

Audience
Currently, the site is marketed towards teachers to present to their students (Marketing for teachers, Website and content for students). Currently it is used as a freshman studies or in other freshman classes. Often these students are still supported by their parents. Even if they aren't, they are living in a dorm (as required by the university), have a meal plan (as required by UT), and walk to class. They have limited expenses. They don't need to worry about money, as they are in their own little freshman bubble. They might have student loans, but those are paying for everything essential (Tuition, Rent, Food) and they don't have to worry about paying them back until after college.

If this was presented to college seniors, or even juniors, they would take it much more seriously, as they see the impending independence. They know they are about to have to pay for everything, maybe pay back college loans, and support themselves.

Regardless of the age of the student, as a generation we are used to short chunks of information and very interactive material. We are used to videos (I have literally never even seen a series of stills as a video until this website). YouTube makes videos accessible to everyone. Anyone can make one. It is no longer an expensive or limited media. We want streamlined and condensed information. Our generation is so used to technology that we want information instantly, we have no patience, and we use Google to find any information we may need. We rely more on our parents versus generations of the past. The baby boomer generation tried to give our generation everything that they didn't have, and it has made us more reliant on them. Not to mention, the lack of jobs available is causing young adults to return to their parents after they finish college. We have an interesting generation, that will come up with some amazing inventions and innovations, because we were told over and over again as children that we can do whatever we want. Generally, we think big, we expect a lot, and we think more than we act.

In regards to money, we, as an audience, NEED to be more financially independent and to avoid debt. We need to pay for college. We need to understand money and especially investing. We WANT to be able to live affluently, in order to keep up with the newest technology. We are used to having the newest gadget about every two years. We LIKE financial security, and the idea of being rich and buying anything we want.

Currently, our audience comes to the site because they are assigned. As the site currently stands, the audience won't come back to learn the information, even though they might understand that they need to further grasp it. They don't trust it, and they don't see it as current. They complete the modules because it is required for a grade. They have no other motivation to come to the site or return. The site needs to look trustworthy to the student as well as the professor (or else they won't assign it!).

Insight from Other Websites
The first thing we noticed is that many sites that have to do with money are secure sites (HTTPS). Even if you wouldn’t be taking personal information in regards to the user’s bank account info, it still would automatically make the user feel safe right off the bat if the site was secure.

The sites that we visited have current and dynamic information. Many of them allow user interaction and have links to new blogs or articles that the site found interesting or relevant.

Generally we liked streamlined information and interface and aesthetics. We liked it best when information was direct and to the point, and the design mimicked this approach. We want consolidation, and not to have to read through, participate in, or simply experience in a visual way, a bunch of unnecessary fluff.  This applies to streamlined log in/sign up pages as well. Simple is good. 

Chris, bro

With all the questions that we assessed, it would be good for our presentation(and ourselves) if we could summarize our responses to concise one/two sentence responses.  Chris, if you could just read over the questions and then our answers, shouldn't be too difficult for someone with a way with words ;)

Research Continued / Audience Explained

What areas of the site are already outdated?


-Flash Animation (George): I think that originally these were used as more of a "Hey look what I can do!" than anything, and now they are just annoying. The fact that it automatically has sound is something that should be rethought as well. Especially since this is geared towards students. What if they were working on the assignment in class? If it is going to be on the homepage, it should be defaulted off, and then if they want to turn it on they can.

-The general idea that the content is non-changing is also an outdated idea. Unless the content is a account of something in a historical point of view, almost all content is dynamic.

-Navigation: We are used to something more streamlined. Each page links you to the same place, and we expect each link to go somewhere different. Also the navigation and general aesthetic of the modules is very outdated. Like I said, we are very accustomed to simple, streamlined navigation with pretty visuals.

-The sound automatically being on is definitely something that was really present in the early 2000s, and now is not only outdated, but almost inconsiderate to do to the users.

-The logo just seems like something of the past. The stroke around it is something that you don't see anymore either.

What aspects are trendy/non-sustainable?
The only thing we have noticed that is trendy might be the background of the site. Added fluff like this will soon be put to the wayside as we get more and more streamlined.

Who is our audience?
Currently, the site is marketed towards teachers to present to their students (Marketing for teachers, Website and content for students). Currently it is used as a freshman studies or in other freshman classes. Often these students are still supported by their parents. Even if they aren't they are living in a dorm (as required by the university), have a meal plan (as required by UT), and walk to class. They have limited expenses. They don't need to worry about money, as they are in their own little freshman bubble. They might have student loans, but those are paying for everything essential (Tuition, Rent, Food) and they don't have to worry about paying them back until after college.

If this was presented to college seniors, or even juniors, they would take it much more seriously, as they see the impending independence. They know they are about to have to pay for everything, maybe pay back college loans, and support themselves.

Regardless of the age of the student, as a generation we are used to short chunks of information and very interactive material. We are used to videos (I have literally never even seen a series of stills as a video until this website). YouTube makes videos accessible to everyone. Anyone can make one. It is no longer an expensive or limited media. We want streamlined and condensed information. Our generation is so used to technology that we want information instantly, we have no patience, and we use google to find any information we may need. We rely more on our parents versus generations of the past. The baby boomer generation tried to give our generation everything that they didn't have, and it has made us more relient on them. Not to mention, the lack of jobs available is causing young adults to return to their parents after they finish college. We have an interesting generation, that will come up with some amazing inventions and innovations, because we were told over and over again as children that we can do whatever we want. Generally, we think big, we expect a lot, and we think more than we act.

In regards to money, what does the audience need and like?
We NEED to be more financially independent and to avoid debt. We need to pay for college. We need to understand money and especially investing. We WANT to be able to live affluently, in order to keep up with the newest technology. We are used to having the newest gadget about every two years. (Yet, we still expect it to be great quality.) We LIKE financial security, and the idea of being rich and buying anything we want.

Reasons the audience comes to the site:
They are assigned. As the site currently stands, the audience won't come back to learn the information, even though they might understand that they need to further grasp it. They don't trust it, and they don't see it as current. They complete the modules because it is required for a grade. They have no other motivation to come to the site or return. The site needs to look trustworthy to the student as well as the professor (or else they won't assign it!).

Research

Mint.com:
-HTTPS: A secure site is a good way to get people to trust you automatically.
-Side Nav would be perfect for module nav
-We like how all of the content is scrollable and all given to you at once. It is consolidated, yet still has bitable chunks of information broken up by the images. Our activities could replace the images.
-Community is key! It gives the site a free way for dynamic content. Update with links to other blogs and articles on money. This keeps the site current, without changing the main content. Our audience is SO used to having super current information, that when we read old information, we automatically doubt it.
-Subtle use of color palette
-Typefaces are beautiful. (Helvetica Neue Light, Bold, Georgia) Even those are reliable. No free fonts.
-Log in / Sign Up on each page: you know it's their when you need it, not in your face, easy to use.
-Footer Nav

Youngmoney.com
-you know it's current and that makes you feel secure.
-because of the current content it has a different attitude - automatically becomes reliable

Cash Course (Sample Site)
-minimizing aspect of sample site's content is nice, yet would be better to have it consolidated
-looks like church website.

Billshrink
-container looks good
-looks clean
-HTTPS
-nice way to do exercises visually
-good way to formulate the exercises, in a personal way instead of a regurgitation. Find out that the students read the content based on how they apply it to their own finances, rather than just answering quesitons.

Smartypig
-icons at the bottoms are nice - especially the lock
-info at the bottom is really important about the security of the site and account

Mindbloom.com 
-interesting way to keep people coming back, engage them more with the content
-cool way to set goals
-think about it in a completely different and innovative way

Analysis and Initial Thoughts/Ideas

Homepage

• Logo: 
• makes no sense with rest of site
• two different aesthetics
• huge disconnect
• Why have a .org?
• Green/tan stroke is too thick. 
• Typefaces:
• Six different ones
• need to be more streamlined
• Speech bubble pop ups:
• distracting
• x out is annoying
• takes you to money tips, which is confusing because it's up at the top too (repetitive). You think it is supposed to take you somewhere else. 
• too big pt size
• Flash animation:
• should be able to block flash without blocking the entire homepage. Since it is one object, it makes it so the user cannot just disable the animation, it disables the entire homepage.
• flash is dated
• cheesy
• unnecessary
• No one would notice or interact with the arrows under George.
• Text:
• floating
• makes no sense
• doesn't interact or activate the space around it
• Button (Get Started Now)
• doesn't look clickable
• so confusing! Where does that even take us?
• Should just say, sign up.

Content

• Why so much importance to the content in the nav bar if the modules are where you want the users to spend their time?
• The links that are labeled "Love Your Money" are confusing. Where does is this even going to take me?
• Module page should be first content I come to. 
• This is just unnecessary fluff, eliminate it.
• There is an inconsistency of using LYM and "Love Your Money". You all should stick with Love your Money, and let the users shorten it.

Modules

• Log in Problems
• kicks me out every time i go back to the home page
• sign up: asks for password and then assigns you one regardless
• Favicon is moodle logo
• HUGE disconnect from the rest of the site
• So much text, and no hierarchy to it.
• Navigation
• confusing
• cannot navigate straight into the next module
• what are the resources? icons?
• what exactly am i required to complete?
• not streamlined.
• Statistics
• Some aren't current. Money information must stay current in order for us (your audience) to see you as a credible and trustworthy source. 
• Not consistent. One stat was from 1999, the next was 2009.
• Wordy and confusing language.
• NEVER credible in Comic Sans. Ever.

                 

• "Videos"
• Stills are crazy dated.
• Why do they keep pausing?! Annoying! Sometimes you have to press next, sometimes play, to go to the next section. 
• Even MORE typefaces. Streamline.
• Profiles:
• shouldn't show email
• shouldn't show everyone online or past active
• keep it private
• why is there a blog feature?
• many unnecessary and unused features could be eliminated, and probably would speed up the site and make it easier to navigate. 
• Errors:

      

Things We Like

• green color palette
• activities in modules
• That LYM is active on Facebook. 

Ideas

• Homepage-
• streamlined
• only has logo, sign up, log in
• i.e. twitter, tumblr, facebook
• What if we could just log in using our facebook account?
• or twitter, gmail, etc.
• Examples of easy log in's in previous post.
• Videos-
• vlogs would be more bareable than dated stills
• could host them on youtube
• streams quickly
• would be easy and cheap to update when needed

Log In Examples

Examples of easy log-ins.

Plan of Action

Analyze:
     -What's wrong with the site as it is?
     -Why is it wrong?
     -What is outdated?
     -Who is our Audience? 
Research:
     -Examples of sites doing it better.
     -Why is their's better?
     -What aspects are trendy/non-sustainable?
     -Dave Ramsey's college student program
     -Research Audience: needs, likes, reasons for coming to site,
      opinions about money, etc.
Forward Strategy:
     -Goal: Overall aesthetic and overall usability.
     -Goal: Sustainability.

Schedule

Oct. 13* - Complete most of the research and analysis.
Oct. 18  - Team Presentations?
Oct. 20  - Fleshed-out draft of presention, somewhat designed (Second Draft is due)
Oct. 25*
Oct. 27* - Finalize/Practice presentation
Nov. 01  - Final Presentations 

*Meetings